In every engagement, the ultimate metric is always Trust and Reputation. People will go out into the world and carry it with them. Trust conveys a sense of empowerment because people trust the reputation of an engagement. This is how an engagement in a community gets promoted.
Phoenix's Nest has currently 240 members. This community grew naturally. It used to be no.2 Top personal/private community. But not anymore. Another community took the lead, while Phoenix's Nest fell to the 3rd position.
I asked some friends what was going on in the other community, and the answer was: «There is nothing going on in this group. It's really boring and inactive. I don't know why it's doing so well!»
The essence of growing an online community is building a group that focuses on a passionnate niche, by: - interacting with community members and engaging in conversations; - being helpful to others, by responding to their requests of calls of action and information (it is important to listen and react to the needs of the community); - participating to group projects; - bringing ideas: consistent, relative and relatable content. You get out of it what you put into it.
The goal is to keep the content fresh and new.
NONE of that is measured on Empire Avenue right now.
The only thing that matters, is the number and prestige of members. Size.
First Québécoise to become a NationBuilder certified expert. Engagement Manager / Project Manager.
Québécoise à être reconnue expert certifié de NationBuilder (depuis le 19
juillet 2014), Lyne Robichaud est financièrement appuyée pendant une année dans
son projet de lancement d’entreprise d’optimisation des médias sociaux par
Innovation et Développement économique Trois-Rivières et Emploi Québec.